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August 2, 2017
Healthcare Marketing Around The World
By Kimberly A. Whitler, Forbes
According to Steven Weultjes, founder of Cura Digital Agency, the seismic shift of the US healthcare industry is not unique. The time for change in healthcare has come and it's starting to see large technological changes...Read more
Advertisers Try to Avoid the Web’s Dark Side: From Fake News to Extremist Videos
By Suzanne Vranica, WSJ
Such headaches are becoming all too familiar for marketing executives, as they come to grips with the trade-offs inherent in automated advertising known as “programmatic” ad buying. Marketers don't have full control of this...Read more
 
Three Steps To A Strong Measurement Plan
By Gretchen Scheiman, MediaPost
Measurement plans are critical to a successful email marketing strategy, and can have a tremendous impact on the future growth of the brand, the email marketing channel within your brand and your budget...Read more
10 Email Marketing Myths Which Are Pushing Your ROI Down
By Kevin George , Business2Community
Every business is unique and hence there can never be one right way of doing email marketing. Prepare your email marketing strategy on the basis of your target audience that takes your ROI to greater heights...Read more

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