Leveraging data is a learning process -- these are the common data mistakes marketers should avoid and use these best practices instead.
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Get more out of your 2017 marketing November 22, 2017
Marketing Analytics: Three Common Data Pitfalls
By Keyana Corliss, Forbes
Leveraging data is a learning process -- these are the common data mistakes marketers should avoid and the best practices to use instead....Read more
The Evolution Of Multi-Channel Marketing Into Touchpoints
By Marco Ricci, Pharmaphorum
How far is the industry from fully embracing modern-day ‘touchpoint’ marketing? Multi-channel marketing has existed since the origins of pharma marketing departments.... Read more
 
How Health Care Organizations Prove ROI Through Digital Marketing
By Russell Working, Healthcare News
Whether it’s your billboards, your app or your blogs, your campaigns provide data that can take the guesswork out of your marketing budget...Read more
Unlocking Email Marketing's Full Potential With The Human Touch
By Mike O'Brien, Clickz
Email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. Now marketers can use automation as an ....Read more
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