Mobile is a lifestyle. When done right it is capable of hosting an entire customer journey, from discovery to purchase.
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Get more out of your 2017 marketing November 1, 2017
Marketers Need To Stop Looking At Mobile As A Channel. It’s A Lifestyle
By Will Kassoy, AdWeek
Mobile is not a channel. It is a fundamental part of our lifestyle. It’s how we communicate. It is capable of hosting an entire customer journey, from discovery to purchase...Read more
The Influential Executive's Guide To Email Marketing
By Josh Steimle, Entrepreneur
Without measuring your effectiveness, you’ll just be crossing your fingers every time you send out an email. So do yourself a favor -- A/B test your way to a successful email marketing campaign and maximized ROI...Read more
 
Advertisers Start Placing Paid Media Behind Influencer Content For Lower CPMs
By Yuyu Chen, Digiday
The definition of “influencers” is subjective, as it depends more on how an agency executive evaluates a social user’s content than on the size of the person’s following...Read more
4 Ways Data Science Can Revolutionize Your Business
By Rhett Power, Inc
If you aren't yet taking advantage of data science, there's good news -- it has the potential to revolutionize the way you do business and give you insights you never thought possible...Read more
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