By Jamie Herzlich,
Newsday

More than half of all emails are opened on mobile devices, yet 40 percent of consumers say promotional emails aren't well designed for that format, a recent survey showed. “It’s all about enhancing the user experience on a smaller screen device,” says Anthony Chiulli, director of product marketing at 250ok... Read More

By Natalia Selby,
Chief Marketer

Is your marketing ROI in a “leaky bucket,” full of holes that show a lack of understanding about your customer behavior? Having a solid attribution model ensures the money invested in marketing is being spent wisely and brands aren’t hemorrhaging budget where the ROI is least effective... Read More

By Editor,
TechGen YZ

Have your open rates unexpectedly dropped to single digits with no warning or reason? Your customers want to read your newsletter, yet they need to get it first. Here are four tips to stay clear of spam filters when sending out emails... Read More

By Laurie Sullivan,
MediaPost

Ad fraud is only one use for bots. According to Reid Tatoris, vice president of product outreach and marketing at Distil Networks, it's not about catching every bot operator. Instead, companies should be thinking about how to build and implement technology that would analyze every ad impression to identify whether or not it's being served to a human being... Read More

By Lisa Killion,
DMD

With the increasing physician shortage, there’s no time to guess about physician interest. Using identity data is the only way to ensure healthcare staffing success. Supplement your existing email database and segment your physician audience to tailor email outreach to their specific interests and needs... Read More

By Andrew Munro,
DMD

In 2018, hospital marketers faced a number of challenges. Attracting—and retaining—referrals, building physician loyalty, and growing service lines are always top of mind for hospital marketers. As 2019 inches closer by the minute, keep these three things at the top of your hospital marketing checklist... Read More