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Recognize, Personalize, And Optimize
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By Kabeer Mamnoon, MediaPost
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2018 is the year to make data truly digestible and useful. By combining data, AI, and a robust new kind of creative process that can keep the human connection in our output, we’re getting closer to the holy grail — customer intimacy at scale...
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How To Use Email Marketing Effectively
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By Tina Desai, MarketingWeek
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Better personalization of email campaigns is on the top of the wish list for marketers, but for many, the promise of 100 percent personalization “remains a distant prospect”. Marketers believe it is a huge challenge...
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