Post introduction of the internet, digitization has affected almost everything in a manner that has revolutionized the market structure.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing April 18, 2018
Lack Of Viewability, Fraud, Etc — Issues With The Ad Networks
By AdSigma, Medium
Big companies such as P&G are facing issues in relation to digital advertising. According to Marc Pritchard, Procter & Gamble chief brand officer, lack of viewability, nontransparent contracts, and fraud are some of them... Read more
Recognize, Personalize, And Optimize
By Kabeer Mamnoon, MediaPost
2018 is the year to make data truly digestible and useful. By combining data, AI, and a robust new kind of creative process that can keep the human connection in our output, we’re getting closer to the holy grail — customer intimacy at scale... Read more
Why Your Multichannel Approach Isn’t Working (And How To Fix It)
By Mary C. Long, AdWeek
Most marketing and ad agencies struggle with the same problem: While every team member may be charged with creating a cohesive multichannel approach, the people handling each segment belong to separate entities... Read more
How To Use Email Marketing Effectively
By Tina Desai, MarketingWeek
Better personalization of email campaigns is on the top of the wish list for marketers, but for many, the promise of 100 percent personalization “remains a distant prospect”. Marketers believe it is a huge challenge... Read more
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