With Inbox Providers Like Outlook,

Who Needs Enemies?

The Lab Report for May 2021

Microsoft Outlook has been causing email marketers to pull their hair out for decades. From deliverability to rendering, there are significant complexities in delivering email to recipients using the Outlook email reader.

In this month's report, we cover:

  • The two main challenge areas with Outlook: deliverability and rendering
  • What healthcare marketers should be doing about Outlook in their HCP email campaigns
  • Possible changes ahead for Outlook with the expected release of Microsoft Office 2021

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About The Lab Report

The Lab Report is a monthly look at insights, trends and challenges affecting healthcare email. Each month, DMD email experts  explore key topics on the art and science of email marketing, from strategy to creative, from deployment to reporting and optimization.

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