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Gmail: Overcoming New Deliverability

Challenges for HCP Email

The Lab Report for January 2021


All inbox providers are secretive about their filters, but Gmail’s filters are next-level top secret. Historically, Gmail adjusted their filtering algorithms about once per quarter. In 2020, they changed filters as often as once a week.

While Gmail may present inbox deliverability challenges, the sheer number of users – including healthcare professionals (HCPs) – makes it hard for a marketer to ignore. In this new monthly white paper, The Lab Report, DMD email experts explore:

  • What our research tells us about Gmail's filters, and how those filters present deliverability challenges
  • How Gmail filters impact healthcare emails and HCPs' ability to view key brand communications
  • Opportunities to adjust email campaign and deployment strategies to improve inbox deliverability for emails sent to Gmail addresses

Read the full report today by completing the form at the right.

About The Lab Report

The Lab Report is a monthly look at insights, trends and challenges affecting healthcare email. Each month, DMD email experts  explore key topics on the art and science of email marketing, from strategy to creative, from deployment to reporting and optimization.

Download Lab Report