All inbox providers are secretive about their filters, but Gmail’s filters are next-level top secret. Historically, Gmail adjusted their filtering algorithms about once per quarter. In 2020, they changed filters as often as once a week.
While Gmail may present inbox deliverability challenges, the sheer number of users – including healthcare professionals (HCPs) – makes it hard for a marketer to ignore. In this new monthly white paper, The Lab Report, DMD email experts explore:
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The Lab Report is a monthly look at insights, trends and challenges affecting healthcare email. Each month, DMD email experts explore key topics on the art and science of email marketing, from strategy to creative, from deployment to reporting and optimization.