Read Rate

How to Use This Valuable KPI in

HCP Email Marketing, Plus Emerging Trends

The Lab Report for February 2021

How do we know when our target audience is engaging with email? Traditional engagement KPIs tend to be variations of open and click rates (total open rate, unique open rate, click rate, click-to-open rate, etc.). But what is an HCP doing from the moment they open the email to the moment they click? This is where read rate comes into play.

The Lab Report from DMD for February delivers insight into:

  • What read rate is and why it is of particular value to healthcare marketers
  • The data DMD collects and analyzes on read rate
  • How read rate can support email marketing strategy and objectives
  • Trends that emerged in 2020 as a result of the COVID-19 pandemic

Download the latest report today.

About The Lab Report

The Lab Report is a monthly look at insights, trends and challenges affecting healthcare email. Each month, DMD email experts  explore key topics on the art and science of email marketing, from strategy to creative, from deployment to reporting and optimization.

Download Lab Report