How do we know when our target audience is engaging with email? Traditional engagement KPIs tend to be variations of open and click rates (total open rate, unique open rate, click rate, click-to-open rate, etc.). But what is an HCP doing from the moment they open the email to the moment they click? This is where read rate comes into play.
The Lab Report from DMD for February delivers insight into:
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The Lab Report is a monthly look at insights, trends and challenges affecting healthcare email. Each month, DMD email experts explore key topics on the art and science of email marketing, from strategy to creative, from deployment to reporting and optimization.