Your value depends on delivering “truth in digital.” But how can you verify your audience when physicians are notorious for avoiding logins and registration forms? How can you deliver programs worth the cost? We partner with agencies to demonstrate accountability.
DMD’s Audience Identity Manager Manager (AIMsm), identifies individual HCP visitors to your client’s website and media properties so you can respond to their browsing behavior.
By linking this data to the HCP profiles in your client’s email database, you can develop a more nuanced understanding of your audience and a more personalized email and web experience.
Agencies can then recommend customized follow-up email responses based on individual website browsing behavior.
Meet your clients’ demand for accountable media by using AIM to identify every tagged HCP who visits an online publication.
Guide your clients to make informed decisions about when and where they place ads, how much they’re willing to spend, and which content is most effective.
Work with publishers to serve targeted ads to different segments in real time using your client’s segmenting logic and the AIM DMP.
AIM reports the name, NPI number, specialty, and geographic location of “tagged” HCP visitors to your websites, in real-time and without requiring a login.
Use this physician-level data to help your clients design website content around the current needs of specific groups of visitors—by specialty, geography, or other targeting criteria.
As new insights are uncovered, continue to refine web content and email campaigns.
“ AIM gives us the ability to track what a doctor is looking at on a website without requiring they log in”