Industry News
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By Chandra Blouin, MarketingProfs
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Newsletters can be highly effective—much more so than social media—especially for B2B audiences. If your audience members do visit a social platform, they may or may not see your posts, especially at the rate messages fly by...
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By Sonali Datta, MarTech Advisor
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Google's new feature will allow marketers to assess the impact of their marketing campaigns more effectively. Marketers will get an idea of what’s working and what’s not, so they can run smarter and more personalized campaigns...
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By Rose Leadem, Entrepreneur
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Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business...
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By Jack Loechner, MediaPost
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Eighty-nine percent of global marketers agree that advertisers who build their strategies around audiences, rather than individual media platforms, create more impactful campaigns...
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DMD News
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DMD's patent-pending Audience Identity Manager℠ (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.
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When you do take the time to create effective subject lines, you’ll increase your odds of catching readers’ attention to get them to open your email, read it, and click on the link.
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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