If you've got a catchy subject line and lead article, you have a much better chance of engaging your audience.
If you've got a catchy subject line and lead article, you have a much better chance of engaging your audience.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

July 18, 2018


Industry News

How To Craft An Email That Gets Better Results


By Chandra Blouin,

Newsletters can be highly effective—much more so than social media—especially for B2B audiences. If your audience members do visit a social platform, they may or may not see your posts, especially at the rate messages fly by... Read More


How Google Analytics’ New ‘Cross-Device Features’ Will Help Better Understand The Customer Journey

By Sonali Datta,
MarTech Advisor

Google's new feature will allow marketers to assess the impact of their marketing campaigns more effectively. Marketers will get an idea of what’s working and what’s not, so they can run smarter and more personalized campaigns... Read More


How Businesses Can Use Mobile Marketing To Their Advantage

By Rose Leadem,

Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business... Read More


Audience-Based Strategies Deliver

By Jack Loechner,

Eighty-nine percent of global marketers agree that advertisers who build their strategies around audiences, rather than individual media platforms, create more impactful campaigns... Read More


DMD News

AIM Technology Earns BPA Worldwide Certification

DMD's patent-pending Audience Identity Manager℠ (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.


6 Steps To Improve Your Physician Email KPIs

When you do take the time to create effective subject lines, you’ll increase your odds of catching readers’ attention to get them to open your email, read it, and click on the link.


DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

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