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Industry News
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By Gaurav Sharma, Social Media Today
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Email marketing remains one of the most cost-effective and impactful marketing strategies, and personalization is the key to maximizing your ROI through the process. Personalized emails help you to build relationships with your customers, which can increase customer loyalty... Read More
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By Jennifer Bresnick, HealthIT Analytics
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In 2019, the focus on data is only expected to sharpen further. As analytics rapidly become a competitive differentiator for providers and payers alike, and the inexorable shift towards value-based reimbursement continues, there will be even more pressure on organizations to whip their databases into shape... Read More
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By Ed Targett, CBR
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According to Shane Phair of Campaign Monitor, GDPR forced people to do better marketing. "Before GDPR 51 percent of customers weren’t doing segmentation: that’s now changed dramatically. And segmentation works," he said... Read More
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By Rajiv Bhat, SmartBrief
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When advertising industry players team up together against ad fraud, they create a space to foster transparency, trust, and accountability in advertising, leaving fraudsters exposed. With their powers combined, they can collectively ensure greater trust and transparency... Read More
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DMD News
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By Andrew Munro, DMD
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Healthcare conferences typically draw a wide range of marketing experts, and this year was no exception. While all of the conferences we attended in 2018 provided great insights, a few of them rose to the top with regards to quality, depth, and applicability... Read More
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By Jerrad Rickard, DMD
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How can you ensure your emails stand out in your healthcare providers’ overflowing inboxes? It starts with providing value. Doing so will condition your physicians to recognize your messages as important and worthwhile... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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