Ad fraud is a confusing topic because it is technically complicated and certain underlying issues have not been openly discussed. But the war on fraud is winnable...
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According to a recent story by Axios, after Google decided to “double down” on news by focusing on its AMP capabilities, which loads articles faster, publishers saw their traffic numbers spike...
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A closer look at data can give marketers the context to optimize their channels, their campaigns and their budget, which will ultimately make their work more effective...
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If you use it correctly, email can be a powerful complement for both your content marketing and SEO campaigns. Together, they’re more valuable than the sum of their parts...
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