Doctors want to receive targeted and relevant communications that fit their work style and information consumption preferences.
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Healthcare Digital Intelligence
Get more out of your 2017 marketing December 13, 2017
How Digital Marketing Is Becoming The New Pharma Sales Rep
By Joe Hyland, MediaPost
Doctors want to receive targeted and relevant communications that fit their work style and information consumption preferences. Medical and pharmaceutical marketers need to adapt accordingly...Read more
How To Overcome The Three Big Pain Points Of Data
By Chini Ugboma, MarketingWeek
To overcome data challenges marketers need to focus on real-time data connectivity. The effective use of data is central to cross-channel marketing, marketers can draw insights from individual customers...Read more
 
It’s Time To Finally Stop Ad Fraud And Work On The Root Of The Problem
By Sonja Kroll, Exchangewire
Currently, ad fraud detection is generally automated and limited to a small set of data creating an AI that can adapt to the systems of anti-fraud companies and mimic human behaviour...Read more
Email Marketing Trends To Watch Out for 2018
By Editor, WebProNews
The year 2018 will see more emails that are deeply personalized and utilizing advanced automation technologies. The integration of AI and machine learning helps marketers to harness the power of...Read more
pharma planning 2018 vol 1
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