Hospitals try to influence consumers decisions with traditional advertising. However, interest in digital advertising is growing.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

September 5, 2018


[Video] Email Testing Basics: Getting Started

Industry News

Hospitals Spend Big Bucks On Advertising. Here’s A Look At The Cost Of 8 Ad Campaigns

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Paige Minemyer,

Providers have recognized that patients have more room to make choices than in the past. Interest in digital advertising is growing as more and more patients move online, and expect providers to follow, according to Mark Fratrik, senior vice president and chief economist for advertising consulting firm BIA/Kelsey... Read More


Why Some GDPR Requirements Can Be Eye-Opening After All

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Nicolas Chaillan,

How are you gaining complete visibility across your organization? While many started using graph databases to meet GDPR requirements, they are now adding more data, including business data, so they can gain business insights and make better-informed decisions... Read More


[Infographic] How To Use Mobile Marketing For Your Business


By Laura Forer,

Many businesses have put resources into ensuring mobile experiences engage users. And, overall, that effort is paying off: Consumers may still be more likely to complete a purchase on a computer, but smartphone conversion rates are increasing. What can your brand do to increase mobile engagement even more? This infographic explores various aspects of mobile marketing… Read More


Study Finds Email Important, Personalization Key


By Kristina Knight,

New data out from Adobe Insights finds that while email is still very important for marketers and brands, personalizing how consumers get branded messages is even more so. As brands strive to deliver the right experience to each individual, it’s more important than ever to engage with consumers on their terms and preferred channels... Read More


DMD News

DMD Innovators Series: Allison Hartsoe, Ambition Data

woman's torso wearing a medical coat and stethoscope, hands poised over laptop keyboard

David Reim,

Allison Hartsoe, Founder and CEO of Ambition Data, discusses the importance of using digital data to connect with healthcare professionals more effectively. Allison talks about the power of using the insights gleaned from such data to identify and meet customers’ needs, both now and in the future... Read More


Beyond The Basics: How Audience Identity Data Enhances Email Marketing

title card for video with play button

By Dale Benner,

Unlike aggregated data, which reports total visits or page views without identifying specific visitors, audience identity data allows you to distinguish the online behavior of your unknown visitors from your known visitors. Audience identity data also provides insight into email marketing campaigns by providing detailed information about the actions physicians take online as a result of your email messages... Read More


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