Industry News
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By Liviu Tanase,
Entrepreneur
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Email remains the most valuable tool for businesses of all sizes, from startups to Fortune 500 companies. By taking a few simple steps, audience reach can be guaranteed and stabilized, thereby improving return on marketing dollars spent...
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By Alison DeNisco Rayome,
TechRepublic
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Sophisticated bad bots have evolved to take over mobile devices, leading to increased difficulty in identifying and mitigating the threats they pose, according to Distil Networks...
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By Dmitri Lisitski,
MarTech Advisor
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The problem with inbound marketing isn’t anything strategic or tactical – the problem is the funnel. If B2B marketers employ better targeting from the start, they can launch campaigns with the confidence that every impression is likely to be a lead worth keeping...
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By Kevin Cochrane,
Harvard Business Review
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When done right, personalized messages can drive real revenue. Research from McKinsey found that personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more...
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DMD News
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One of the key tactics for successful healthcare staffing is following up with physicians who have expressed interest in available positions. When you know exactly where your physician email addresses come from, you reach the right physician every time.
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Many metrics are available to pharma marketers, including a variety of open and click-through rates, read rates, and audience identity data. But the best metrics for your campaign depend on where you are in the product life cycle.
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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