Listen to the webcast on the influence an authenticated email database can have on targeting, message delivery, campaign ROI and more.
Listen as DMD President Roger Korman delivers the message loud and clear:
- How does email compare with direct mail
- Targeting the whole practices makes practical sense - but few are doing it
- Email content frequently turns out to be print repurposed as email copy. Hear why that's the worst idea, ever
- If you're deploying emails on Tuesdays, like the rest of the healthcare universe, do you think that's the smartest strategy?