Communicate your unique strengths.
Rankings are a valuable resource when physicians are deciding where to refer patients. And targeted email is the most effective way to communicate your rankings to potential referrers.
Broadcasting high rankings to your entire physician list is inefficient and risks missing key referrers beyond your network. At the same time, avoiding any discussion of lower rankings is a missed opportunity to convey your strengths.
- Rankings reduce complex procedures and services to a number, which doesn't tell the whole story.
- You need to share high rankings and provide context for lower rankings with a large, but targeted, audience of referrers.
- General newsletters don’t provide the scheduling flexibility or precision targeting you need.
- Why keep your good news local when other audiences could also benefit?