Health Systems Are Built On Referrals

A high-quality email database connects you with your most promising referrers

Reaching the right physicians in -- and beyond -- your known networks can be challenging. Email is the most effective digital channel when used strategically.

Physicians rely on email, so much so that they provide their preferred email address for the information they need - even a personal email address. It makes sense, then, that email can serve as an effective, targeted channel for driving referrals.

• To grow your referral base, you need to communicate your strengths in a precise manner, reaching those physicians who can steer patients to your facilities and network.

• However, physicians are busy. As the number of accepted liaison meetings continues to decline, you’ll want to reach physicians when they’re most receptive, by the most efficient means possible.

• Benchmark data on the best time-of-day and day-of-week by specialty makes a targeted email message measurably more effective.

• If you target only by specialty and demographics, you’ll miss many of your most receptive referrers. To find the ideal audience, you really need diagnosis and procedure codes, insurance claims data, and more. Data, not anecdotes.

• Without a 100% opted-in email database, you can’t be sure who you’re reaching. An authenticated email database provides accurate addresses and tells you which address each physician opens most often.