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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry. June 7, 2017
Health-Care Advertisers Find A Way; Mary Meeker's Latest Internet Trends Report Is Out
By Editors, AdExchanger
Reports by Jack Neff at Ad Age says, companies often spend more to place their products on the right shelves and next to branded cardboard cutouts at a single retailer than on all digital marketing put together...Read more
Which Digital Channels Deliver the Best ROI? Email And Social Media Are The Top Two
By Ayaz Nanji, MarketingProfs
According to recent research from GetResponse, some 18% of marketers across all industries rank email as the top digital channel for delivering an excellent return on investment (ROI) while 17% say social media marketing...Read more
 
Why Cross-Device Attribution is Critical for Multichannel Marketing
By Drew McCalmont, Business2Community
Understand how multi-channel campaigns are performing and achieve measurable results by identifying which devices belong to whom so you can engage consumers in the right place, at the right time...Read more
Why Email Marketing Has Lasted Five Times Longer Than Your First Marriage
By Jason Warnock, MarketingLand
Email marketing has come a long way over the past 40 years. On multiple occasions the landscape has shifted. Despite few changes, there’s no denying the survivability of the channel...Read more

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