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| Head-to-Head: Direct Mail vs. Email |
| By Laura Forer, MarketingProfs |
| One study found that customers spend 25% more when a business uses a mix of direct mail and email marketing. The right mix of the two methods can help marketers get the most out of their campaigns...Read more |
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| 5 Reasons To Segment Your Email Lists |
| By Loren Baker, Business2Community |
| Many brands have already realized how important it is to segment their email database. Email segmentation has been known to steadily improve their engagement rate, get better clicks for their emails...Read more |
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| Gen Zers Are Savvy Ad Blockers |
| By Laurie Sullivan, MediaPost |
| Researchers analyzed three generation sup to age 49 and Gen Z’ers are more likely to avoid ads by diverting their attention to something else...Read more |
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