The challenge is ensuring data management is effective enough that brands invest in the right technology to obtain insights they need to boost long-term customer relationships...Read more
According to Monetate’s “2017 Personalization Development Study,” marketers who exceeded their company’s revenue goals has dedicated budget for personalization, customizing communication and effort...Read more
Artificial intelligence is paving the way to transform piles of data into a true competitive advantage that any data-driven business can make smarter decisions and boost profits...Read more
Becoming data-driven is tightly linked to email’s role in helping companies achieve a true 360-degree view of customers and enable real personalization. That will lead to true one-to-one marketing...Read more
