Industry News
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By David A. Utter, EcommerceBytes
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Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of online sellers' tools for reaching customers...
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By Wayne Blodwell, AdExchanger
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The arrival of GDPR doesn't have to result in the drop in performance many brands have dreaded. The key to embracing change is to actively test and learn and use the data from testing to continually evolve to meet consumer demands...
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By Rich Kahn, EContent
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As brands and agencies become more data-driven, they are taking closer looks at the analytics and realizing the limitations of many ad fraud protection and detection tools. The industry needs to define standards for fighting fraud...
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By Ross Benes, eMarketer
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Data is the backbone of digital advertising, but harnessing it is a real struggle. As money pours into mobile channels, it becomes difficult to police the data that’s flowing in...
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DMD News
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Email is an accepted, highly-regarded, and compelling healthcare marketing tool—one that can solidify physician relationships and foster future engagement.
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Even though direct marketing is not “dead” and arguably has a place in certain outbound campaigns, email is still the clear winner for physician engagement.
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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