Over a generation has passed since the first email zipped along from sender to receiver delivering plenty of information to its recipients.
Over a generation has passed since the first email zipped along from sender to receiver delivering plenty of information to its recipients.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

July 11, 2018

 

Industry News

Happy 40th Birthday Email!

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By David A. Utter,
EcommerceBytes

Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of online sellers' tools for reaching customers... Read More

 

Maximizing Return On Investment In A Post-GDPR World

By Wayne Blodwell,
AdExchanger

The arrival of GDPR doesn't have to result in the drop in performance many brands have dreaded. The key to embracing change is to actively test and learn and use the data from testing to continually evolve to meet consumer demands... Read More

 

Why The Digital Media Industry Is Fed Up With Ad Fraud Solutions

By Rich Kahn,
EContent

As brands and agencies become more data-driven, they are taking closer looks at the analytics and realizing the limitations of many ad fraud protection and detection tools. The industry needs to define standards for fighting fraud... Read More

 

Mobile Marketers Struggle With Data Quality Management

By Ross Benes,
eMarketer

Data is the backbone of digital advertising, but harnessing it is a real struggle. As money pours into mobile channels, it becomes difficult to police the data that’s flowing in... Read More

 

DMD News

The AdTech-MarTech Convergence: Making An Argument For Email’s Value

Email is an accepted, highly-regarded, and compelling healthcare marketing tool—one that can solidify physician relationships and foster future engagement.

 

Digital vs. Direct Mail: Why Digital Is The Clear Winner

Even though direct marketing is not “dead” and arguably has a place in certain outbound campaigns, email is still the clear winner for physician engagement.

Don't-just-finish-the-race-finish-strong

DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

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