For years, Google has had teams dedicated to filtering out fraud before an advertiser makes a bid on an ad. In the recent cases Google discovered, the affected traffic involved video ads, which carry higher ad rates...Read more
According to Noah Kagan, 30th employee at Facebook, email marketing is the best way to market and connect with your audience and not through Facebook, Twitter, Instagram or Snapchat, either...Read more
Now that marketing is more customer-centric, and success is often measured by the ability of a brand to connect with a target audience, many marketers are turning to data-driven strategies...Read more
At Mission Health, a nonprofit, independent community health system in Asheville, North Carolina, is improving care by collecting metrics across the board related to harm...Read more
