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Industry News
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By Sean Hargrave, MediaPost
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New research from retail email personalization firm, Nosto, suggests that the volume of marketing emails has halved since GDPR was introduced at the end of May this year. That has made inboxes a little less cluttered, and so it is easier to stand out, leading to a 30% rise in opens... Read More
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By Brooke Bartos, MarTech Series
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The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our emails are being read. Check out a list of tips and resources to ensure every person can access your next great email campaign... Read More
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By Rachel Z. Arndt, Modern Healthcare
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Technology alone isn't enough for high-quality marketing. Technology, data, and expertise can't create a human experience, said Suzanne Martineau, chief human insights officer at marketing agency, SCC. For a full human experience, marketers must create empathy, and to do that, they can turn to storytelling... Read More
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By Robin Kurzer, MarketingLand
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"There’s a fine line between ‘creepy’ and ‘cared for,’ and the emotional and financial impact of missing the mark can precipitate long-lasting damage to the customer relationship,” said Andrew Park, InMoment’s vice president of customer experience strategy... Read More
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DMD News
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By David Reim, DMD
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Although the California Consumer Privacy Act does not go into effect until January 1, 2020, there are crucial considerations you need to start thinking about right now. If companies lack compliance in any manner, the fines could be severe. Enforcement is already structured and likely to be swift. The clock is ticking... Read More
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By Jerrad Rickard, DMD
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Using email strategically to engage your physicians can bring lots of benefits. If your message is tailored to their interests and your subject line hooks them in, they are more likely to open and engage with your email. Incorporating data into your messages will be particularly well-received by physicians... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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