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June 28, 2017
For Those That Hold the Keys to Health Data, Analytics Are The New Commodity
By Evan Sweeney, FierceHealthcare
In health care, providers don’t want data, they want solutions that lower costs and improve outcomes and Healthcare IT firms that deliver those solutions are the ones that will be around in five years’ time...Read more
5 Things To A/B Test On Your Site Right Now: The B2B Experience
By Gabriel Shaoolian, Huffingtonpost
The best way to approach A/B testing is as an ongoing, iterative process, to test hypotheses about site improvements. This test will allow you to improve your website performance over time, resulting in more leads...Read more
 
Sales 2.0: Engaging Digital While Retaining A Human Touch
By Sarah Rickwood, Pharmatimes
The most effective pharmaceutical companies are those which thoughtfully ensure their new promotional model is one in which the customer-facing team integrates with digital activity...Read more
Email Marketing Crowned ROI King, Beats Social -- Again
By Sean Hargrave, MediaPost
According to Return Path survey, email marketing represents better ROI than PPC search and social media advertising. The research also shows that, it is guaranteed to provide better results...Read more

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