Industry News
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By Kirsty Daniel, The Drum
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With A/B testing, companies can experiment with different target audiences and ad sets to work out which post delivered the best results. This allows businesses to test two pieces of content with two separate audiences and analyze the results...
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By Karl Wirth, Entrepreneur
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If you use email marketing, now is the time to begin transitioning from the outdated batch-and-blast method to emails triggered at the optimal moment and mass-personalized at open time. True one-to-one email will enable you to unlock the full potential of the most effective engagement channel for businesses...
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By Venture Magazine
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GDPR is the biggest change in data privacy regulation since the Internet began and non-adherence carries heavy fines. Implementing the GDPR policies requires a real transformation in the way online business is conducted...
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By George Bilbrey, MediaPost
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What metrics do you find particularly useful that most email marketers ignore? There are a variety of hidden campaign and program-level metrics that can be useful in understanding where to focus improvement efforts...
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DMD News
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With our patent-pending Audience Identity Manager℠ (AIM) technology recently receiving certification for its conformance to the BPA Worldwide standards for audience qualification and IAB Data Best Practices, we are leading the charge in responsible digital marketing.
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How can you tell the difference between a list that pays dividends and one that will leave you high and dry? This video explains fundamental considerations that define one from the other, including how a “bad” list is created.
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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