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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry. May 24, 2017
Finding The Right Formula For Engaging Busy Doctors
By Roni Robbins, BioPharmaDive
Learning more about how different segments of a population engage in different types of formats is key to rolling out an efficient use of marketing resources, and a more effective use of physicians’ time....Read more
Study: One-Third Of Doctors Trust Pharma Content On HCP Sites
By Virginia Lau, MM&M
A survey reveals, that 86% of physicians use their smartphone to access digital resources for professional purposes, and that drugmakers should invest more on HCP-facing websites where physicians spend more of their time...Read more
 
Leading Marketers Are Investing In A First-Party Future
By Stefan Tornquist, EConsultancy
Leaders recognize the coming role of smart technologies; over 80% agree that a capability in machine learning will be critical to provide personalized experiences along the consumer journey...Read more
Recommended Just For You: The Power Of Personalization
By Shep Hyken, Forbes
According to Andy Zimmerman, personalization campaigns should focus on matching people with the most relevant content, different marketing messages to different groups of customers...Read more

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