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September 20, 2017
Engaging Professionals Is Challenging For B2B Healthcare Marketers
By Beth Negus Viveiros, ChiefMarketer
According to Matt McNally, president, Digitas Health North America, the pipeline is changing. Social and mobile are now being embraced by healthcare brands, which see them as an essential part of the marketing mix...Read more
A Look At Integrating Multi-Channel Communications
By Toni McQuilken, PIWorld
There is no one right marketing channel that will work for every shop. There isn’t even one perfect solution that will work for every client. The key is identifying the channels that will work best for your specific audience...Read more
 
The Trade Desk And White Ops Ink Deal To Block Fraudulent Traffic Before It Is Bought
By Ronan Shields , TheDrum
A 2016 survey of Association of National Advertisers (ANA) identified fraud as one of the top concerns among advertisers. ANA has issued guidance to its members, regarding fraudulents...Read more
Why Your Email Marketing Isn't Delivering Your Desired ROI
By Steve Olenski, Forbes
The takeaway in each email campaign you develop should focus on the value the recipient will get that will, in turn, make him want to jump on the call of action you place at the end of the email message...Read more

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