Digital IDs become focus as drugmakers seek to track doctors' behavior online

DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

March 22, 2017

Digital IDs Become Focus As Drugmakers Seek To Track Doctors' Behavior Online

By Virginia Lau, MM&M

To track HCPs online, Audience Identity Manager (AIM) comprises a tag and a reader that requires no sign-on and deploys to a HCP's browser after he or she chooses to opt in...Read more

Why Email Is Taking Center Stage In Marketing Innovation

By Jason Warnock, MarketingLand

Email continues to be an effective channel for marketers, particularly as a vehicle for connecting with targeted audiences...Read more

3 Simple Ways to Engage Your Website Visitors

By Julia Tiedt, Business2Community

With viewer attention spans dwindling and online competition rising, it is important to drive an audience to your website, and once there, keep them engaged...Read more

Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids

By Sean Hargrave, MediaPost

Research shows that people appear to be fatigued by too many apps, which opens the door for email to be the best way to reach consumers...Read more

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