To combat fraud, we need to be vigilant and keep on top, and even ahead of, bad actors and their evolving methods
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Healthcare Digital Intelligence
Get more out of your 2018 marketing March 14, 2018
Demystifying Mobile Ad Fraud
By Sonja Kroll, ExchangeWire
To combat fraud, we need to be vigilant and keep on top, and even ahead of, bad actors and evolving methods. Take a look at the most common methods of ad fraud that are plaguing the mobile ad market... Read more
Enlisting Data To Better Understand Your B2B Customers
By Chris Blohm, Forbes
Harnessing data assets drives a deeper understanding of the distinct characteristics of your customer, enabling a more customized marketing approach, better buyer journeys and ultimately increased sales... Read more
How Audience Targeting Is Changing
By Curtis Sparrer, AdWeek
In order to survive, advertising has shape-shifted rather than died out. Digital advertising is on the up and up, but there’s still a long way to go. Advertising needs to keep pace with consumer... Read more
Why Email Should Be The Cornerstone Of Your Digital Marketing Strategy
By Kyle Nordee, Campaign Monitor
The online world has become a crucial part of everyday existence. A sound digital strategy can help brands drive website traffic and increase brand awareness. Email marketing is the glue that holds your digital strategy together... Read more
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