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| Data Fidelity Matters, Online and Offline |
| By Jose Cebrian, MartechToday |
| To efficiently get in touch with your audience, targeting people and being consistent across channels is key. The only way to do that is to start with the individuals...Read more |
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| Email Marketing Trends to Watch For |
| By Syed Balkhi, HuffingtonPost |
| Marketers are now realizing the importance of optimizing email marketing for mobile screens. In 2018, more email campaigns will focus onto mobile users...Read more |
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| Boost the Impact of Personalization |
| By David Dodd, CustomerThink |
| Recent research has confirmed that buyers want to get practical value from their interactions with companies and brands. Personalization that provides meaningful value...Read more |
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