Data analytics is transforming the health care system, but the U.S. has been slow to embrace the change.
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Get more out of your 2017 marketing November 15, 2017
Data Analytics Drive Change in Health Care
By Alexa Lardieri, USNews
Data analytics is transforming the U.S. health care system. According to Andrew Gregg, vice president of employee benefits at Prudential Financial, "Data can bring fairness…"...Read more
Get More Out of Your B2B Database, Your Most Important Marketing Asset
By Brenda Stoltz, AllBusiness
When you focus on personalizing your marketing, you need confidence that the data you’ve collected is accurate. Misinformation means misdirected campaigns...Read more
 
The State Of Video Ad Fraud
By Ross Benes, Digiday
White Ops estimates that fraud accounts for 22 percent of video spend and 9 percent of display spend. However, fraud problems still persist...Read more
Mobile Sponsored Content Is Read More Often, Longer
By Laurie Sullivan, MediaPost
New data suggests that reading content on mobile devices surpasses those reading on desktops. The study helps brands understand the impact of content....Read more
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