Consent At Scale is a permission-based framework that supports effective digital engagement with healthcare professionals (HCPs), now and in the future.
Healthcare marketing and, more specifically, physician engagement are at a critical moment. The consumer-led data privacy movement is a sea change for how individual data is handled and is resulting in monumental legislative and technological change.
It is no longer enough to reach the right healthcare provider audience; it must be done within the right permission framework. The goal is now right physician, right message, right time, after obtaining the right consent.
Consent At Scale: Futureproof Your Healthcare Marketing
Consent At Scale, a consent-based framework designed to support effective digital engagement with HCPs, ensures marketers have the right kind of permission from HCPs on a large scale.
Not all data consent is the same. Different privacy policies can present a challenge for marketers; language in one privacy policy may allow certain uses of identity data, whereas another privacy policy may not.
The Consent At Scale framework is built on five key pillars:
Are you ready to learn how Consent At Scale can ensure your marketing campaigns launch effectively and without legal issues and complications due to changing technology platform requirements?
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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