A Wave of Data Privacy and Technology Challenges
Healthcare marketing and, more specifically, physician engagement are at a critical moment. The consumer-led data privacy movement is a sea change for how individual data is handled and is resulting in monumental legislative and technological change.
It is no longer enough to reach the right healthcare provider audience; it must be done within the right permission framework. The goal is now right physician, right message, right time, after obtaining the right consent.
Right Physician
Right Message
Right Time
Right Consent
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Consent At Scale: Futureproof Your Healthcare Marketing
The Consent At Scale framework is built on five key pillars:
Coverage Under a
Single Privacy Policy
At least 90% of a target audience under a single privacy policy.
Physician-Level Data (PLD)
Permission to report on the activity of an identified individual.
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Consistent Identity Data
Consistent identity data across all channels and business uses.
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Omnichannel Consent
The same consent across all channels.
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Futureproof
Able to stay ahead of legislative and technological changes.
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