A strengthening focus on the customer means that pharma marketers are increasingly having to work across multiple touchpoints.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing May 9, 2018
Closing Pharma’s Digital Divide
By Peter Houston, PharmExec
By 2020, the US healthcare and pharma industries will spend upwards of $3 billion on digital advertising annually. Steadily increasing spending doesn’t mean that digital marketing is getting any easier, however... Read more
87% of Marketers Using Personalization Report Measurable Lift
By katie Sweet, Business2Community
Business2Community's 5th annual study with Researchscape International, reveals that 98% of marketers believe that personalization advances customer relationships — with 74% believing it has a “strong” impact.... Read more
Why Business Email Etiquette Matters
By Lucas Bikowski, Business.com
Good email etiquette is essential in order to utilize this digital tool for your business and present a professional image. It's important that you are informed about the qualities of a good digital message. Read more
How To Filter Out Spam Traffic To Get Accurate Data
By Tim Morris, eConsultancy
Google is actually very good at empowering developers to interact with their tools in novel ways - for Google Analytics this means allowing hits to be reported from sources that aren’t necessarily websites... Read more
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