Can Pharma Companies Effectively Use Influencer Marketing?

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April 12, 2017

Can Pharma Companies Effectively Use Influencer Marketing?

By Patricio Robles, EConsultancy

A growing number of pharma marketers clearly think there's a chance for them to use influencer marketing in the highly-regulated pharma market. But can it really work?...Read more

How To Reach Customers, Not Spam Filters

By Ali Liaquat, Business2Community

There are things you can do to help your emails end up in the inbox. One, is to make sure that they look professional with great content that matches your brand’s style and identity...Read more

Learning Schmearning: The Purpose of Testing is Revenue

By Jennifer Wolf, MarTech Advisor

Every test gives you valuable information, especially if they are based on real tangible metrics – traffic to the page and traffic for the specific audience...Read more

Relevant Content: The Next Frontier For Email Marketing

By Sean Hargrave, MediaPost

Nearly one in two email marketers believe that content is key in driving effectiveness. However, just 4% of consumers say they like receiving exclusive content via email...Read more

HCP Email Authentication

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