DMD Intelligence

Passion Projects: How DMD’s Chief Human Resources Officer Serves Communities In Need

Sarah B. Brown, Director of Marketing

One of our core values at DMD is passion, as expressed in our fierce commitment to our clients, partners, co-workers, families, and the world around us. This value aligns closely with another: corporate stewardship within the community. We recognize the great needs in the community around us through our personal service and corporate contributions.

Allen Annett, our Chief Human Resources Officer, is the manifestation of both passion and corporate stewardship

I recently visited with Allen to better understand the depth of charitable work he’s been engaged in over many years. What I didn’t know at the start of our conversation was just how moved I would be listening to his stories.

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Topics: Data For Good, DMD Marketing

Physician Email Holds Strong, Even In a Pandemic: A COVID Case Study

Jerrad Rickard, Director of Product Management: Email

Over the last three months, hospitals and health systems have adapted to the COVID-19 pandemic on multiple levels—from turning tents into emergency rooms to exploring telehealth services. Throughout, they’ve had to communicate these changes to their healthcare professionals.

We took a step back to review how our clients have been using email during the pandemic to see if trends in communication might help them move into the next chapter in this worldwide disruption.

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Topics: Email Marketing, Pharma Marketing, Healthcare Marketing

Round-Up from RampUp: Key Data Insights from the 2020 Conference

Wei Han Frank Lin, Chief Technology Officer

In early March, a few of my colleagues and I attended the RampUp LiveRamp Summit in San Francisco. We sat in on a number of digital forward-focused presentations while meeting with a variety of thinkers and leaders in the advertising technology space. Guest panelists represented a diversity of perspectives from companies like Disney, Verizon, Google, and Pandora to more healthcare-centric companies like ourselves.

While the spectrum of topics was broad, many were connected by three pressing matters: the future of cookies, data privacy, and the use of data for the greater good. We’ve had some time to digest how the information we heard impacts healthcare marketers specifically. Here are some thoughts.

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Topics: Data Privacy, Programmatic Targeting, Data For Good

DMD Engineer Provides Global Solution for 1.6 Million Weekly Download Open Source Library

Sarah B. Brown, Director of Marketing

At DMD, problem-solving is at our core. Our suite of data products solves the marketing challenges our healthcare clients routinely encounter.

Like any progressive technology company, we run into our software engineering challenges which require creative solutions. Using resources like open source libraries allows us to leverage the collective knowledge and experience of both engineers and programmers who serve the broader community. It’s a valuable go-to; but unfortunately, those libraries occasionally have issues of their own.

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Topics: Physician Engagement, Healthcare Marketing

DMD Pharma Innovators Series: Jane Portman, SVP, General Manager – Merkle Health

Edith Hodkinson, Chief of Digital Strategy

I recently spoke with Jane Portman, SVP, General Manager, Merkle Health, to discuss new sales and marketing trends within the pharmaceutical industry--particularly a focus on an increasing “virtual” space in which sales reps are forced to operate. We also talked about why 1:1 marketing is even more critical for pharma brands now, and will be in the future.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing

DMD and LiveRamp Pay It Forward: Supporting Telehealth During the Pandemic

Tighe Blazier, General Manager

Health officials are calling on the public to embrace telehealth services as a safe means for the diagnosis of medical conditions and the on-demand delivery of medical services. As more companies include telehealth offerings in their employee benefits, there is a critical need to attract qualified healthcare professionals onto these platforms to match the consumer demand.

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Topics: LiveRamp, Telehealth, Covid-19

[WEBINAR] One Digital Key To Rule Them All

David Reim, Chief Privacy Officer

Today, there is one critical factor for ensuring the digital multi-channel marketing strategy is effective: the email address. To truly engage healthcare providers wherever they are online, and deliver a consistent and engaging experience, marketers know they need an approach that incorporates many digital channels. It is equally important to deliver that experience to the right audience. 

On Wednesday, March 25, I’ll be presenting the webinar “One Digital Key to Rule Them All,” demonstrating how email addresses can help you achieve more in your multi-channel digital marketing. Read on for background on what I’ll be covering during this live event.

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Topics: Email Marketing, Social Media Targeting, Programmatic Targeting, Event Triggered Marketing, Multi-channel Marketing

[Webinar] CCPA in Action and What's on the Horizon

David Reim, Chief Privacy Officer

The California Consumer Privacy Act (CCPA) is now the law of the land. California is home to 12% of the country’s consumers, as well as 12% of physicians. Avoiding California is not an option for most healthcare marketers.

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Topics: Data Privacy

Data Privacy Update: How to License Email Addresses Under CCPA

David Reim, Chief Privacy Officer

On October 10, 2019, the California Attorney General released draft regulations intended to provide clarification around the implementation of the California Consumer Privacy Act (CCPA). These regulations offer important guidance to companies that license personal information such as email addresses.

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Topics: DMD News, Data Privacy

How Well Do You Know Who’s On Your Target List?

Jerrad Rickard, Director of Product Management: Email

If there’s one thing all marketers can agree on, healthcare or otherwise, it’s that email works. Even with other channels nipping at email’s heels, the statistics are there to support its effectiveness. It’s particularly valuable in healthcare, a notoriously difficult industry in which to communicate one-on-one with both physicians and patients.

But, there are caveats to email’s performance as a marketing tool. Namely, the quality of your email list.

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Topics: Email Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.