These days, nearly everyone who works with data is concerned about the General Data Protection Regulation (GDPR). Fair enough. Every company bigger than a peanut stand needs to give GDPR some thought. Its guidelines are far-reaching, and penalties for non-compliance are stiff.
Still, GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in compliant data partners. Though GDPR doesn’t take effect until May 25, DMD has been handling healthcare professional data responsibly for years.
GDPR, In Brief
DMD is ahead of the game when it comes to GDPR.
As you may know, GDPR is a European Union (EU) regulation that protects the personal data of EU citizens, when it is collected in the EU. This is true regardless of where their data travels online. Failure to comply with these regulations may incur a penalty of up to 20 million Euros or 4 percent of annual revenues.
Fortunately, DMD is ahead of the game when it comes to GDPR’s stated objective of respecting consumers’ right to privacy.
DMD Meets GDPR Requirements
When we collect a healthcare professional’s email address, it is verified against the AMA Physician Masterfile. (This confirms the data was collected in the U.S.) Our data collection practices also meet GDPR requirements in the following ways:
Responsible Email Pays Off
We’ve long maintained that taking a responsible approach to email pays off in the long run. Some email service providers are satisfied with a negative opt-in. In other words, if a healthcare professional fails to opt-out, they consider him opted in. But not saying no is not the same as saying yes.
We’ve long maintained that taking a responsible approach to email pays off in the long run.
We advocate sending only to healthcare professionals who have explicitly indicated an interest in your brand because it generates higher open and click-through rates. Over time, it builds lasting relationships and stronger brand loyalty. Plus, it’s the right thing to do.
Our database has always enabled responsible email marketing. Now it keeps you compliant with GDPR too.
