It’s been said that being frugal doesn't just mean saving money. It means spending your money wisely. While an initial minimal spend can pay off, more often than not, an immediate investment in a quality product saves you money down the road—not to mention time and effort.
This philosophy has great bearing on a financial investment in data as well. Unfortunately, unscrupulous email list vendors have no problem selling you a poor quality list, whether they charge you top dollar or mere pennies. You’re left with empty promises, no matter how much you spend.
How can you tell the difference between a list that pays dividends and one that will leave you high and dry? This video explains fundamental considerations that define one from the other, including how a “bad” list is created—at times illegally.