Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

Email authentication is also imperative, but for more reasons than not getting what you paid for. In fact, a physician email list that has not been authenticated will end up costing you more in the long run and is even a compliance risk.

A physician email list that has not been authenticated will end up costing you more in the long run

Using a high-quality authenticated email list conditions internet service providers (ISPs) to recognize your email domain as reliable and deliver your emails. ISPs act as gatekeepers—allowing emails through that appear trustworthy and filtering out others due to suspicious domain names or IP addresses or because they look like spam.

They also block messages that have been sent to email addresses that don’t exist or are no longer active, or if they have received complaints about you or a similar sender. If too many messages bounce, these ISPs may block your domain permanently.

Don’t risk sending to invalid or inaccurate email addresses. Check out this quick video to learn why email authentication is so crucial in your healthcare marketing efforts.