The headline on the Google Analytics website overview page states “Get to know your customers.” It’s not a false statement. GA and other data platforms do give you tools to better understand your website traffic. It’s a valuable resource.
Yet, as insightful as this information is on a broad level, it still leaves much to be desired in terms of individual data. Who is your website visitor, exactly?
Who is your website visitor, exactly?
DMD’s Audience Identity ManagerSM (AIM) provides the answer to that question, definitively. The AIM platform captures previously unavailable physician-level data, including full name, NPI number, specialty, practice location, and time-stamped page views. The technology also reports on the type of websites individual healthcare professionals visit across our “digital medical ecosystem.”
With this information, you can stop guessing about whether or not visitors are truly your targets and develop the type of messaging that hits home with them on an individual level. Deploying relevant content to the right healthcare professional at the right time drives engagement and ultimately increases profitability and growth.
This quick video explains how using a combination of AIM data and a high-quality email list sets you up for marketing success.