With most healthcare systems aggressively competing for a limited number of talented healthcare professionals, traditional recruiting methods are no longer enough. That’s why the most successful staffing professionals today rely on a good email database that includes first-party sourced and opted-in physician email addresses. When this list is combined with deeper insights about each professional’s behavior and preferences, it’s easy to tailor your messages to make a more personal connection.
Addressing the Growing Healthcare Talent Shortage
In a recent survey of hospital executives, more than 30 percent of respondents said they did not have enough qualified candidates to fill all of their job openings. This shortage of healthcare professionals is not expected to end anytime soon. A study commissioned by the Association of American Medical Colleges (AAMC) predicts that by 2030, there will be a shortage of more than 100,000 physicians in the U.S. alone.
The Problem With Traditional Recruiting Efforts
By 2030, there will be a shortage of more than 100,000 physicians in the U.S. alone
With so much at stake, staffing specialists today must go to great lengths to attract quality healthcare professionals to join their practices or systems. Yet many recruiters still rely on old-fashioned recruitment techniques like sending mass emails that include multiple job categories and locations in one message. Such generic approaches are ineffective.
In addition, many email lists that are packaged to be used for recruitment communications often contain email addresses that have been scraped or are manufactured emails. Such inferior lists mean that the messages recruiters send likely won’t ever reach the physicians for whom they are intended.
Benefits of Targeted Emails
The most successful healthcare recruiters understand the importance of taking a more sophisticated approach. When you have access to an up-to-date, authenticated email list, you can identify qualified candidates for the positions you are trying to fill.
An authenticated email database includes addresses that are:
- First-party sourced
- Fully opted-in (recipients agree they want to get your messages)
- At a minimum, verified against a primary source, such as the AMA Physician Masterfile
A high-quality email list also includes prescribing habits, claim data, and hospital affiliation so you can segment your emails for better targeting and increased engagement.
The Targeted Email Advantage
When you include targeted email as part of your recruitment strategy, you increase your odds of engaging the right healthcare providers with your job listings
Once you determine who you want to reach, you can communicate with them on their own terms. Sending targeted emails allow you to:
- Reach the right doctors, since you know their specialty and interests
- Reach them at their preferred email address; many prefer their personal email address to communicate
- Deploy emails at optimal day of week and time of day to get their attention
- Reach the best candidates to fill vital clinical roles
When you include targeted email as part of your recruitment strategy, you increase your odds of engaging the right healthcare providers with your job listings. Ultimately, this will allow you to fill your positions more effectively and efficiently.