Programmatic Targeting

Round-Up from RampUp: Key Data Insights from the 2020 Conference

Wei Han Frank Lin, Chief Technology Officer

In early March, a few of my colleagues and I attended the RampUp LiveRamp Summit in San Francisco. We sat in on a number of digital forward-focused presentations while meeting with a variety of thinkers and leaders in the advertising technology space. Guest panelists represented a diversity of perspectives from companies like Disney, Verizon, Google, and Pandora to more healthcare-centric companies like ourselves.

While the spectrum of topics was broad, many were connected by three pressing matters: the future of cookies, data privacy, and the use of data for the greater good. We’ve had some time to digest how the information we heard impacts healthcare marketers specifically. Here are some thoughts.

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Topics: Data Privacy, Programmatic Targeting, Data For Good

[WEBINAR] One Digital Key To Rule Them All

David Reim, Chief Privacy Officer

Today, there is one critical factor for ensuring the digital multi-channel marketing strategy is effective: the email address. To truly engage healthcare providers wherever they are online, and deliver a consistent and engaging experience, marketers know they need an approach that incorporates many digital channels. It is equally important to deliver that experience to the right audience. 

On Wednesday, March 25, I’ll be presenting the webinar “One Digital Key to Rule Them All,” demonstrating how email addresses can help you achieve more in your multi-channel digital marketing. Read on for background on what I’ll be covering during this live event.

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Topics: Email Marketing, Social Media Targeting, Programmatic Targeting, Event Triggered Marketing, Multi-channel Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.