In early March, a few of my colleagues and I attended the RampUp LiveRamp Summit in San Francisco. We sat in on a number of digital forward-focused presentations while meeting with a variety of thinkers and leaders in the advertising technology space. Guest panelists represented a diversity of perspectives from companies like Disney, Verizon, Google, and Pandora to more healthcare-centric companies like ourselves.
While the spectrum of topics was broad, many were connected by three pressing matters: the future of cookies, data privacy, and the use of data for the greater good. We’ve had some time to digest how the information we heard impacts healthcare marketers specifically. Here are some thoughts.