Healthcare Staffing

ASPR 2018 Revolutionize Your Recruitment Strategies

Roger Korman, President

Last week my colleague, Chris Lee, suggested a few presentations that may be valuable as you build your 2018 ASPR conference itinerary.  His presentation entitled “No Login Required: Identify The Physicians Reading Your Job Posts,” will discuss the leading benefits of housing our audience identity management technology on your recruitment website.

One of the most important uses—indicated by its inclusion in the presentation’s title—is the ability to capture information about potential candidates without requiring them to log in or create a profile on your website. When you know who is on your site and what they are doing, you can proactively partner with them.  

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Topics: Healthcare Staffing, Health Systems Marketing

Healthcare Recruiters: Do You Know Which Physicians Are Reading Your Job Posts?

Roger Korman, President

Until recently, one of the biggest hurdles healthcare recruiters had to overcome was capturing information about physicians who viewed online job posts. Recruiters had to rely on the hope that interested candidates would take time to create login credentials so they could be identified and subsequently contacted.

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Topics: Healthcare Staffing, Health Systems Marketing

ASPR 2018 Is “Transforming Healthcare”: 3 Not-To-Miss Sessions

Roger Korman, President

Each year, the Association of Staff Physician Recruiters (ASPR) holds an annual conference to promote networking, learning, and improved success among recruitment-focused professionals. This year’s theme is “Transforming Healthcare in Our Communities.”

It’s always constructive for DMD representatives to attend these events, but this year I also have the honor of presenting as part of the new Innovation Theaters series. My session is entitled “No Login Required: Identify The Physicians Reading Your Job Posts,” from which I’ll be sharing insights about our digital audience identity management platform and its role in transforming healthcare.

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Topics: Healthcare Staffing, Health Systems Marketing

Email With Purpose: Valuable Content Builds Relationships With Physician Candidates

Tighe Blazier, General Manager

Leaders For Today (LFT), a national healthcare interim and permanent staffing company, just released a report regarding the perceived state of physician staffing. More than 200 hospital leaders from facilities of various sizes and locations were enlisted to take part. Upon completion, the report was entitled “The Candidates Don’t Exist.”

You can’t get much more blunt than that.

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Topics: Healthcare Staffing, Health Systems Marketing

Don’t Skimp On Sourcing: Ensure You’re Reaching Intended Physician Candidates

Tighe Blazier, General Manager

In a Medscape “One-on-One” interview with host Eric Topol, Ezekiel Emanuel, MD, PhD, argues that the direness of the physician shortage has been overstated. He believes the problem is, at its core, a time management issue. Dr. Emanuel cites additional contributing factors, such as maldistribution of rural versus urban markets and the misconception that once supply meets demand, everything will be okay.

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Topics: Healthcare Staffing, Health Systems Marketing

Be The Voice Of Reason: Successful Multichannel Marketing Traits, Part 2

Tighe Blazier, General Manager

In part one of this blog, I explained why it’s imperative to ensure your marketing voice is heard above all the noise that accompanies healthcare recruitment. One way to accomplish that is through a strategic multichannel approach, which, when done properly, allows your voice to become the one of reason.

The first two traits of successful multichannel marketing I discussed were:

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Topics: Healthcare Staffing, Health Systems Marketing

Wax Online, Wax Offline: Successful Multichannel Marketing Traits, Part 1

Tighe Blazier, General Manager

Did you know that the average person has up to 70,000 thoughts per day? That breaks down to approximately 50 unique cognitive functions every 60 seconds. Of course, most of them are useless and unimportant, passing through your brain at almost lightning speed. The human brain simply cannot process them all, at least without landing you in a straitjacket.

Modern society has only contributed to the rapid fire. CNN broke ground with its 24-hour news cycle back in June of 1980, which was only the beginning of the 24/7 trend. From social media and streaming content to virtual reality, there’s a lot going on.

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Topics: Healthcare Staffing, Physician Engagement, Health Systems Marketing

Are You Talking To Your Docs? Why Follow Up Is Crucial In Physician Recruitment

Tighe Blazier, General Manager

“If you’re not talking to your customers, odds are your competition is.”

That’s a fairly common understanding in marketing. You drop the ball, someone else is sure to pick it up. Of course, for the purposes of hospital and health system recruitment, “customers” translates to “physicians,” but the core message still stands: It’s a competition.

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Topics: Healthcare Staffing, Health Systems Marketing

Embrace Multichannel Marketing For Physician Recruitment Success

Tighe Blazier, General Manager

Improvements in digital tactics have prompted email and web to fill in the holes left by traditional approaches to physician recruitment. This is not to say that “classic advertising” does not have a place in an overall marketing strategy.

A hybrid approach using all available channels—also known as multichannel marketing—can be very effective. However, there are challenges to consider.

Before I get to the potential hurdles of non-digital avenues, let’s examine the benefits of taking a multichannel route.

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Topics: Healthcare Staffing, Health Systems Marketing

The Physician Recruitment Landscape: A Forecast Into 2018

Tighe Blazier, General Manager

I recently shared my thoughts on how healthcare recruiting has changed in the last 10 years. Looking back, it was surprising—even to mejust how drastic the shifts have been.

We can learn insights from the past, but the real strategy is looking forward to opportunities ahead.

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Topics: Healthcare Staffing, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.