Email Campaign Design & Deployment

The California Consumer Privacy Act Of 2018: American Version Of GDPR

Roger Korman, President

The fervor surrounding the European Union’s implementation of its General Data Protection Regulation (GDPR) legislation is feeding an increased expectation to respect the privacy rights of the individual. Other initiatives—right here in the United States—are taking hold. On June 28, California Governor Jerry Brown signed the California Consumer Privacy Act (CCPA) of 2018, blazing the trail for heightened personal data control and protection in the U.S.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing, Data Privacy

[Video] Optimizing Subject Lines And Preheaders

Jerrad Rickard, Director of Product Management: Email

Whether you’re on a job interview or a first date, “first impressions” play a significant part in determining what happens next. You’d never show up to either of these meetings disheveled—with mismatched shoes, a wrinkled suit, and bedhead—and expect it to go any further. The same applies to sloppy email subject lines and preheaders. Blow it once and you may not get a second chance.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing

[Video] How To Know If Your Physician Email List Is Authenticated

Jerrad Rickard, Director of Product Management: Email

It’s been said that being frugal doesn't just mean saving money. It means spending your money wisely. While an initial minimal spend can pay off, more often than not, an immediate investment in a quality product saves you money down the road—not to mention time and effort.

This philosophy has great bearing on a financial investment in data as well. Unfortunately, unscrupulous email list vendors have no problem selling you a poor quality list, whether they charge you top dollar or mere pennies. You’re left with empty promises, no matter how much you spend.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing

6 Steps To Improve Your Physician Email KPIs

Jerrad Rickard, Director of Product Management: Email

It’s easy for emails to get lost in any crowded inbox. But when you’re sending your messages to busy healthcare professionals, the challenges are magnified.

With an email open rate of 12 percent in the healthcare industry, most marketers recognize getting physicians’ attention is no easy task. It requires carefully crafted emails that send clear messages—often in just a line or two.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing

Opens vs. Clicks: Recognizing The Metrics That Matter Most

Jerrad Rickard, Director of Product Management: Email

Every industry has its metrics. Batting averages in baseball, stars for restaurants, ticket sales for musicians—to name just a few. These crucial measurements can determine salaries, menu prices, or venues. Yet their importance varies according to the context.

Batting average is irrelevant for an American League pitcher, and a local band may be more concerned with attracting YouTube followers than selling out its Friday gig. In other words, for metrics to be meaningful, you have to choose them carefully.

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Topics: Email Campaign Design & Deployment

How To Dial Up Your Physician Email Strategy

Jerrad Rickard, Director of Product Management: Email

We all know what it feels like to have dinner interrupted by unsolicited marketing calls. Some of the callers are looking for donations, while others are selling products or services. The calls usually leave us feeling like our privacy has been violated. As a result, we’re probably much less likely to buy, give, or comply with whatever the caller wants.

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Topics: Pharma Marketing, Email Campaign Design & Deployment, Email List Quality

Why DMD Clients Don't Have To Worry About GDPR

Roger Korman, President

These days, nearly everyone who works with data is concerned about the General Data Protection Regulation (GDPR). Fair enough. Every company bigger than a peanut stand needs to give GDPR some thought. Its guidelines are far-reaching, and penalties for non-compliance are stiff.

Still, GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in compliant data partners. Though GDPR doesn’t take effect until May 25, DMD has been handling healthcare professional data responsibly for years.

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Topics: Pharma Marketing, Email Campaign Design & Deployment, Data Privacy

Compelling Content Is Key To Conditioning Your HCPs To Open Your Email

Jerrad Rickard, Director of Product Management: Email

Think about the last time you were in a crowd. Whether you were getting off the subway or walking through a busy store, you were probably surrounded by unfamiliar faces. Depending on your mood, you might have noticed unique characteristics about some of them. Or maybe you just tuned everyone out and got on with your day.

If one of those strangers had tried to get your attention, you might not have noticed. But if an old friend suddenly appeared, you’d recognize him immediately. As a pharma marketer, you want physicians to welcome your email messages as they would an old friend.

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Topics: Pharma Marketing, Email Campaign Design & Deployment

Are Your Emails Getting Buried? List Quality Is An Inbox Game Changer

Jerrad Rickard, Director of Product Management: Email

Email overload isn’t just a modern-day phenomenon, it’s also a big headache. More than 269 billion emails are sent every day (that’s 149,513 every minute). The average employee spends more than 13 hours per week poring over her inbox. For some, exhaustion from tackling all that virtual correspondence sets in even before getting out of bed in the morning.

A number of solutions exist to deal with the digital pile-up, but addressing the issue systematically doesn’t necessarily solve the problem. There will still be as many messages clamoring for the end user’s attention, no matter how they’re structured.

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Topics: Health Systems Marketing, Email Campaign Design & Deployment, Email List Quality

What Email Pharma Marketers Can Learn From Disney

Jerrad Rickard, Director of Product Management: Email

If you’ve visited Walt Disney World, you know that Disney excels at providing highly personalized experiences for guests. In the Magic Kingdom alone, there are seven specialized areas—all with different themes and features to appeal to different ages and interests. This careful segmentation helps people navigate the theme park efficiently. It’s also a large part of what keeps them coming back.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.