DMD Intelligence

Use Digital Tools To Identify And Engage Physicians Affected By Drug Shortages

David Reim, Chief Privacy Officer

Physicians, pharmacists, and other healthcare providers are all too familiar with drug and medical device shortages. The problem has been increasing for at least a decade, and the current situation in Puerto Rico has brought it front and center once again.

As the New York Times recently reported, many pharma and med device companies have factories in Puerto Rico. When Hurricane Maria devastated the territory’s power grid, the manufacturing capacity at many of those facilities was dramatically reduced. Consequently, a number of widely used products, including surgical staples, plastic tubing, Tylenol®, and the HIV drug Prezista®, are now in short supply.

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Topics: Pharma Marketing, AIM, Audience Identity Management

How The Physician Recruiting Landscape Has Changed Over The Last Decade

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Looking back ten years, there have been momentous leaps in society, be it technology or lifestyle-based. Netflix was only just starting to offer streaming content. Job positions like app developer and social media manager were only concepts in the most forward-thinking minds. And can you believe how we survived until now without avocado toast?

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Topics: Health Systems Marketing, Healthcare Staffing, Audience Identity Management

How Digital Campaigns Help Health Systems Find A Perfect Physician Match

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Finding “the one” has been made easier with the evolution of digital technology. Services like Match.com and eHarmony are known for solving the single person’s dilemma, providing virtual opportunities for long-lasting love. Match even has a location-based feature on the app that allows users to see other members they have crossed paths with in real life, taking relationship possibilities to the next level.

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Topics: Audience Identity Management

Identifying Your HCP Website Traffic Mitigates Risk

Wei Han Frank Lin, Chief Technology Officer

Advertising has come a long way since the days of “Mad Men”. While there’s still something appealing about taking three-hour lunches and enjoying martinis in-office, the marketing logistics of that age now seem laborious and time-consuming.

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Topics: Audience Identity Management

What New Data Tells Pharma Marketers About HCP Browsing Behavior

David Reim, Chief Privacy Officer

Some physicians are bookworms. When they visit a medical website, they settle in and devour all the available content. Others are more like butterflies, landing on a website just long enough to sample an article or two before being drawn away by another, more enticing headline.

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Topics: Pharma Marketing, AIM: Digital Journey, Audience Identity Management

Overcoming 4 Challenges Of Physician Recruitment

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcomein the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

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Topics: Health Systems Marketing, Healthcare Staffing, AIM, Audience Identity Management

Profit From Digital Audience Identity Technology In 2017

Dale Benner, Senior Director, Product Management

You may not have digital audience identity technology installed on your pharma website yet, but there’s still time to get it up and running in 2017. And, if you need to spend some year-end budget, there’s no better way to get your money’s worth in Q4.  

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Topics: Pharma Marketing, Planning for Success, Audience Identity Management, AIM

Is Your Recruitment Missing The Mark? Why Audience Identity Is Critical For Success

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

Physician recruiters are feeling the pain of the medical community’s current state of affairs. A recently released report by the Association of American Medical Colleges (AAMC) estimates a shortfall ranging from 34,600 to 88,000 doctors by 2025. By 2030, the deficiency is expected to total anywhere from 40,800 to 104,900 doctors.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing

Judging the 2017 MM&M Awards: A Few Takeaways

Joe Mastracchio, Executive Vice President for Channel Strategy

One of the most anticipated events in healthcare marketing is right around the corner. The 2017 MM&M Awards will be held next Thursday, October 19 at Cipriani Wall Street.  A few lucky DMD team members will be attending, and like many of you, we’ll be waiting anxiously to hear the winners announced.

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Topics: DMD News, Audience Identity Management, Pharma Marketing

Discussing The #1 Reason Pharma Brands Need To Identify The HCPs Who Visit Their Websites At Digital Pharma East

David Reim, Chief Privacy Officer

This week Frank Lin, DMD’s Chief Technology Officer, and I are at Digital Pharma East talking about audience identity management technology. That’s the data technology that identifies individual HCPs when they visit participating medical websites. 

If you already use a web reporting tool, you may be wondering why you need another. Some of the marketers at DPE have had the same question. After all, services like Google Analytics can give you a pretty good idea how much traffic you’re getting and what content is most popular with your website visitors.

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Topics: Pharma Marketing, Audience Identity Management, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.