These days email marketing is a healthcare recruiter’s best friend. When powered by a quality physician email database, it’s fast, cost-effective, highly targeted, and returns reams of data.
Snail mail can’t say the same, and until recently, neither could your recruiting website. But digital audience identity technology is changing that.
Today it’s possible to know the names of the physicians who view your online job listings, even when they don’t reach out to you directly.
Identify Opted-In Website Visitors
Digital audience identity technology works by “tagging” physicians who have opted-in to receive relevant medical content. When these tagged and authenticated physicians visit your recruitment website, the technology reports individualized data in real-time, including:
- NPI number
- Medical specialty
- Practice location
Audience identity technology also tells you the day and time an individual physician visited your site, which pages he viewed, and the URL he visited immediately before arriving at your site.
Nearly 1.2 million opt-in tags have already been assigned, so you can be confident that most, if not all, of the physicians who visit your website are identifiable.
Uncover Competitive Insights About Recruits
With audience identity technology, you can know who views specific job postings, even when they don’t apply online, call, or email you. You can also use this technology to discover new insights into the job preferences of specific physicians.
The best way to do this is by making relevant details available as separate web pages. That’s because digital audience identity technology reports physician data on a page-by-page basis, specifically:
- Which physicians view each page
- How often an individual physician returns to that page
- How much time he or she spends on that page on each visit
By organizing critical information into different pages, you can identify the physicians who are interested in that information.
Nearly 1.2 million opt-in tags have already been assigned to authenticated physicians.
For example, suppose you currently have 25 general practitioner job listings in California. If you group the positions by city and then create a separate page for each, you can identify the exact physicians who view jobs in Berkeley, as compared to nearby communities like Walnut Creek or Pleasanton.
You can use the same strategy to uncover details about any other category of information, such as a doctor’s preferences regarding locum or full-time employment, or inpatient versus outpatient positions.
Don’t Miss Out On Qualified Candidates
You always hope that an interested physician will pick up the phone or send you an email after visiting your website. When that doesn’t happen, digital audience identity technology bridges the gap by reporting the identity of your physician visitors in real-time.
Once you’ve installed the technology, you can organize your website content strategically in order to obtain digital audience identity data that will answer specific questions about each physician’s current interests and preferences.